Attributes | Experience | Work History | Education
My success in the fields of national and local advertising, business communications and television news can be attributed to my ability to deliver messages that appeal to the client's target demographic. My benefit-focused marketing efforts consistently engage the audience because they’re built on a foundation of research and interviews, which clarify the specific needs and goals of the consumers my clients hope to attract.
Although I'm a St. Louis-based freelance writer, many of my clients do business elsewhere. I go to great effort to tailor my marketing messages to fit what's best received in the client's individual market.
Attributes |
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Creative, strategic thinker with a keen sense of consumer insight |
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Results, benefit-focused writer whose work balances intelligence and wit |
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Experienced in a wide range of concept development and writing styles including advertising, corporate communications, public relations and Websites |
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Aptitude to apply communication strategies proven effective through evidence-based research conducted by renowned psychologists specializing in behavioral science |
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Skilled researcher who is capable of simplifying complex business, high-tech and financial subjects for non-technical readers |
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Excellent understanding of the rules of grammar, but not adverse to breaking the rules when it's appropriate to do so |
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Marketing-focused Web designer with knowledge of HTML/XHTML, CSS and JavaScript coding and search engine optimization (SEO) techniques |
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Reputation for working creatively to overcome limited budgets and achieve desired outcomes |
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Writing & Production Experience |
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Created informative, engaging and benefit-focused letters, brochures, fliers, billboards, direct mail, advertisements and online articles for one of the nation’s largest full-service brokerages. |
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Wrote and produced retail advertising in all forms of media — print, television, radio, outdoor and Web |
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Developed strategic campaigns and new branding initiatives for a diverse group of clientele |
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Compelling client-focused feature stories and promotions for Internet and Intranet sites |
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Researched stories through interviews with government officials, corporate officers, athletes, celebrities and target market |
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Produced large online catalog of gift merchandise including photos, copy and Web page creation |
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Created and produced a multitude of nationally-syndicated radio and television programs featuring a unique blend of critical analysis, insight and wit |
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Applied innovative story ideas, writing and interviews as anchor, reporter and producer of award-winning sportscasts |
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Developed innovative message formats that resulted in appreciably better target response |
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Work History |
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Senior Writer/Producer
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Turec Advertising — Broad range of experience with a diverse group of retail clients, including: automotive, home improvement, financial, chemical, fast food, family dining, fitness, furniture, etc. |
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Senior Corporate Marketing Specialist
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A.G. Edwards — Managed and executed nationwide corporate communications projects from conception through completion for one of the industry's largest full-service brokerages |
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Corporate Website Content Developer
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Wells Fargo Advisors — Created engaging and informative content that helped more than 15,000 brokers throughout the world attract new clients and increase revenue. |
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Broadcast News Producer/Videographer |
KMOV-TV — Wrote, produced, photographed and edited informative and entertaining stories, specials and features for St. Louis CBS affiliate |
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Nationally Syndicated Writer/Producer |
Celebrity Source — Created and developed national radio and television programs featuring a unique blend of critical analysis, insight and wit. (Hosts included Joe Buck, Dan Dierdorf, Dick Vitale and Peter Jacobsen) |
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Sports Director/Anchor |
KHAS-TV — Anchored creative and journalistically solid twice-daily sportscast for the Lincoln, Neb. NBC affiliate |
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Michigan State University — BA, Journalism, 1989 |
Washington University — Graduate Certificate, Project Management, 2010 |
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